Twitter as Part of Your Restaurant Social Media Campaign
People love Twitter as they can obtain desired information in only 140 characters or less. Restaurants of any size can use this medium as part of their Restaurant Social Media strategy with great results because people read these messages and share them frequently. How should one use Twitter to boost their sales? Following are some tips every restaurant should use to make the most of this phenomenal social network.
Make sure tweets contain a link to the menu. Doing so encourages the reader to take additional action, and restaurants that deliver find they benefit a great deal from using this technique.
Twitter reports that sites obtain more followers if they include photos with their updates. In addition, the photos help to drive traffic to the restaurant.
Make use of group offers. Many restaurants offer a coupon or a discount that can be shared with numerous friends and family. For example, one may offer a buy one, get one free selection or a free appetizer with the purchase of a meal. Not only can the person reading take advantage of the special, he or she can share it, bringing more people to the restaurant.
.jpg?timestamp=1436348564608)
Plan tweets accordingly. The best time to send out tweets is when people normally eat. One shouldn't send a tweet containing a lunch special at midnight. The tweet shows up immediately, allowing the user to take advantage of the offer right away. They are less likely to forget about the special when this is the case.
Make the most of geo-targeting, as this allows restaurants to draw in people from the immediate vicinity. Someone looking for a good place to eat may receive this tweet and decide to try a new restaurant simply because they are offering a special or a dish that sounds really tasty.
Hashtags should be included in all updates, but don't overdo it. When running a special, create a hashtag specifically for that promotion. This encourages engagement with those reading the tweet and they can share the hashtag in their posts as well.
Select the best tweets and pay to promote them to specific customers. Many businesses choose to do this when sending out a timed update, such as when the restaurant announce the lunch or dinner specials. Doing so often helps to draw in more patrons.
Twitter is a great resource for businesses as information can be delivered to the public rapidly. Every restaurant should have a Twitter account and use it regularly as part of their #1 in Restaurant Social Media campaign. If you have yet to establish an account for your restaurant, do so today. Once you start using this social network, you'll find you boost business considerably and draw in new traffic with your tweets.
